ANALISIS KREATIVITAS DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN WARUNG BAKSO & MIE AYAM PITA PITU E BOJONEGORO TAHUN 2021

Rokhim, Ahmad (2021) ANALISIS KREATIVITAS DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN WARUNG BAKSO & MIE AYAM PITA PITU E BOJONEGORO TAHUN 2021. EDUTAMA, - (-). -. ISSN 2548-281X (Unpublished)

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Abstract

Abstract : This study aims to determine the effect of product creativity on purchasing decisions, find out what innovations are made by Warung Bakso & Mie Ayam Pita Pitu e, and whether product innovation can increase sales of Warung Bakso & Mie Ayam Pita Pitu e. The type and approach of the research approach is descriptive qualitative. Data was collected by observation, interviews and documentation. Data analysis techniques used are data reduction, editing and drawing conclusions. The results of this study indicate the product innovations produced by Warung Pita Pitu e, namely, the innovation of the name of the meatball and the shape of the meatball. Researchers see the ability of business owners to read consumer needs and offers that will be offered to consumers. with various tricks done to increase sales, increasing sales is the goal of innovation carried out by Warung Bakso & Mie Ayam Pita Pitu e so that Warung Bakso & Mie Ayam Pita Pitu e is able to increase sales and maintain dynamic interactions between companies and consumers through product innovations offered . Keywords: Creativity, Product Innovation, Purchase Decision, Bojonegoro

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