DAMPAK PEMASARAN TERHADAP UMKM KERAJINAN KAYU JATI SAAT PANDEMI COVID-19 DI DESA BATOKAN KECAMATAN KASIMAN KABUPATEN BOJONEGORO

Listyawan, Vivi (2021) DAMPAK PEMASARAN TERHADAP UMKM KERAJINAN KAYU JATI SAAT PANDEMI COVID-19 DI DESA BATOKAN KECAMATAN KASIMAN KABUPATEN BOJONEGORO. EDUTAMA, - (-). -. ISSN 2548-281X (Unpublished)

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Abstract

The covid-19 pandemic has a big impact on many sectors. Government policies related to pandemics have hampered daily activities until the buying and selling activities carried out by micro, small and medium enterprises (MSMEs). The role of MSMEs is very important to see the economic crisis that can be caused by this pandemic. Therefore, direct contribution from the government and the community is required in building MSMEs. This study aims to find out the marketing conditions of MSMEs kerajina teak wood in batokan village District Kasiman Bojonegoro district during the pandemic covid-19, and whether there are significant changes felt by businesses before the time of covid-19 pamdemi. The method used is qualitative with descriptive analysis. Data collection techniques in this study with interview methods, observations and documentation. To know the validity of the data using source triangulation and triangulation method. The results showed that the marketing of MSMEs wood handicrafts during the pandemic covid-19 took place in terms of the quality of goods tetep the same or no change in product quality, in terms of price also remains the same no price change, in terms of distribution experienced a reduction in distribution locations and a decrease in the number of distributions during the covid-19 pandemic occurred and in terms of promotion did not experience changes in the promotion system or continue to use the offline system during the covid-19 pandemic. Keywords: Covid-19, Marketing, MSMEs

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