ANALISIS KETAHANAN DAN KEBERLANJUTAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) PRODUKSI KRIPIK TEMPE “MAWAR” DI BLORA SELAMA PANDEMI COVID-19

DEWI, SITI SINTYA (2021) ANALISIS KETAHANAN DAN KEBERLANJUTAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) PRODUKSI KRIPIK TEMPE “MAWAR” DI BLORA SELAMA PANDEMI COVID-19. EDUTAMA, - (-). -. ISSN 2548-281X (Unpublished)

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Abstract

This study aims to determine and analyze the resilience and sustainability of Micro, Small and Medium Enterprises (MSMEs) producing "Mawar" tempe chips in Blora during the Covid-19 pandemic. The research method used is descriptive qualitative method, the results obtained from this study indicate that there is a need for quick, precise and real steps from the government and business actors to cope with appropriate losses due to the pandemic as well as to update and evaluate the business cycle following the current situation. so that the business continues to survive and thrive. The producer of “Mawar” tempe chips is able to contribute to the surrounding residents, namely by providing jobs. This clearly provides welfare to the community in general and especially to the owner. The sustainability and existence of the "rose" tempe chips business is influenced by two factors, namely internal factors in the form of economic motives while external factors in the form of the economic environment which is usually used as a place for a person to live. In addition, during a pandemic like the current one, business owners must have a strategy so that their business continues to run and does not experience too large a loss. Keyword: Covid-19, endurance, impact, strategy

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