PERAN SELEBGRAM DALAM MENGEMBANGKAN PERSONAL BRANDING MELALUI MEDIA SOSIAL INSTAGRAM

Dewi, Widya Margareta (2021) PERAN SELEBGRAM DALAM MENGEMBANGKAN PERSONAL BRANDING MELALUI MEDIA SOSIAL INSTAGRAM. EDUTAMA, - (-). -. ISSN 2548-281X (Unpublished)

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Abstract

The rapid development of technology and information has led to higher internet usage. The development of information technology and social networking media today has made the formation of personal brands through social media increasingly important. Instagram is one of the most popular social media platforms and is currently being loved by people. One of the positive impacts of using social media is to build a Personal Branding. Personal branding is a process when people use themselves or their careers as a brand. This study aims to determine the role of celebrities in developing personal branding through social media Instagram. The research approach used in this study is qualitative, namely a research procedure that produces descriptive data in the form of speech or writing and observable behavior from the person (subject) itself. this is the conclusion that to improve the formation of personal brand respondents can be done by (1) Authenticity (Authencity), (2) Integrity (Integrity), (3) Consistency (Consistency), (4) Specialization (Specialization). (5) Authority (Authority). (6)Differentiation,(7)Relevant(Relevant),(8)Visibility(Visibility),(9)Persistence.(10) Goodwill, (11) Performance. Keywords: Selebgram,Personal Branding , Instagram

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