PENGARUH E-COMMERCE TERHADAP PERILAKU KONSUMTIF DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (STUDI KASUS MAHASISWA PENDIDIKAN EKONOMI IKIP PGRI BOJONEGORO)

Trianti, Nina (2022) PENGARUH E-COMMERCE TERHADAP PERILAKU KONSUMTIF DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (STUDI KASUS MAHASISWA PENDIDIKAN EKONOMI IKIP PGRI BOJONEGORO). Jurnal Pendidikan Edutama, - (-). ISSN P-ISSN: 2339-2258 E-ISSN: 2548-821X (Submitted)

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Abstract

Abstract: The influence of modern thinking determines the culture and lifestyle of today's millennial generation in accordance with modern trends. One example is the trend of online shopping on e-commerce platforms. Through the Technology Acceptance Model, it can estimate user acceptance and factors that affect acceptance of e-commerce. Attractive offers provided by an e-commerce are one of the attractions that make more consumers more consumptive. This study aims to find out whether e-commerce has an influence on consumptive behavior. In this study using quantitative research methods. The population in this study were students of Economic Education IKIP PGRI Bojonegoro who used Shopee, Tokopedia and Lazada e-commerce and had bought goods through e-commerce more than 3 times. Then a sample of 100 students was obtained. Data collection using questionnaires. The data analysis methods used are validity and reliability tests, normality tests, simple linear regression analysis tests, hypothesis tests through t-tests and determination coefficient tests. The results of the study showed that e-commerce partially, showed a t-count of 3.089 and a t-table value of 1.984 and a significant value of 0.003 < 0.05 which means that e-commerce has a significant positive effect on student consumptive behavior. The analysis of the coefficient of determination was seen from the R Square value of 0.089 which means that e-commerce affects the consumptive behavior of IKIP PGRI Bojonegoro Economic Education students by 8.9% while the remaining 91.1% is influenced by other factors that are not explained in this study. Keyword: E-Commerce, Consumptive Behavior, Economic Education Students

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