PENGARUH APLIKASI SHOPEE TERHADAP KEPUTUSAN PEMBELIAN MASKER WAJAH DI TOKO FEPSHOP DIMASA PANDEMI COVID-19.

Saroh, Siti Miyas (2022) PENGARUH APLIKASI SHOPEE TERHADAP KEPUTUSAN PEMBELIAN MASKER WAJAH DI TOKO FEPSHOP DIMASA PANDEMI COVID-19. EDUTAMA. ISSN 2548-281X (Submitted)

Text JURNAL SITI MIYAS SAROH ( 18210034 ).pdf Download (197kB)

Abstract

There has been a change in consumer purchasing decisions from the Fepshop store that has switched to shopee purchases since the covid-19 pandemic. Since the pandemic, the Fepshop offline store has been quiet while the online shopee shop selling masks at Fepshop is busy going to shopee because the pandemic has made the offline shop quiet. So this study aims to determine whether or not there is a significant positive effect of the Shopee application on the decision to purchase face masks at the Fepshop store during the COVID-19 pandemic. This study uses a quantitative approach. The data analysis techniques used are validity and reliability tests, classical assumption test with normality test, coefficient and regression analysis with coefficient of determination (R2) and simple linear regression, and the hypothesis test used is t test. The results of this study indicate that there is a significant positive effect of the shopee application on the decision to purchase face masks at the Fepshop store during the covid-19 pandemic. Keywords: Shopee Application, Purchase Decision.

Actions (login required)

View Item