STRATEGI MARKETING DALAM UPAYA PERKEMBANGAN BISNIS PADA RITA FASHION DAN TOKO AZZAHRO

Romadhona, Nisa (2022) STRATEGI MARKETING DALAM UPAYA PERKEMBANGAN BISNIS PADA RITA FASHION DAN TOKO AZZAHRO. Jurnal Pendidikan Edutama, - (-). ISSN P-ISSN: 2339-2258 E-ISSN: 2548-821X (Unpublished)

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Abstract

A marketing strategy that continues to change a lot because it follows the times, in the past marketing strategies were carried out directly by coming to the location, for today's strategy can be done more with the help of using social media, with various kinds of strategies this is what determines whether or not a business develops. . Therefore, a lot of business people are competing to be successful with the strategies they use either using old or new strategies, and from there it can be distinguished between the two by using the 7P strategy covering product, price, place, promotion, people, process, and physical form. The research method uses a descriptive qualitative research approach. With the 7P strategy, you can find out the problems or obstacles that are being experienced. Likewise with its development, the decline in demand for products has begun to occur in the last two years, but business owners can overcome it by using social media to help product demand rise again. Keyword: Marketing strategy, Business development

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