Sari, Nadia Puteri Mustika (2022) PENGARUH POTONGAN HARGA DAN PROMO GRATIS TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE (STUDI KASUS PADA MAHASISWA PENDIDIKAN EKONOMI IKIP PGRI BOJONEGORO). EDUTAMA. ISSN 2548-281X (Unpublished)
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Jurnal - Nadia Puteri Mustika Sari (18210021) - Pendidikan Ekonomi.pdf Download (453kB) |
Abstract
The development of the e-commerce business that is growing and growing rapidly in Indonesia has caused many other types of e-commerce to emerge that offer various advantages and conveniences as well as increasingly fierce competition between large e-commerce companies in Indonesia in fighting for the top position in various aspects. There are many online shops in e-commerce for online business programs, one of which is Shopee. Shopee is a start-up from Singapore that has been active in Indonesia since last December 2015. This study aims to determine the effect of price discounts and free shipping promos on purchasing decisions on e-commerce Shopee.This research is quantitative. The population is students of the Economic Education Study Program, IKIP PGRI Bojonegoro, totaling 188 students. Sampling in this study used the Slovin formula. Data were analyzed using multiple regression analysis which was processed using SPSS 16.00 software. Collecting data using a questionnaire or questionnaire method.The results showed (1) that there was an effect of price discounts on purchasing decisions, with a tcount value of 3.987 > ttable 1.979, while a significance value of 0.000 <0.05. (2) there is an effect of free shipping promo on purchasing decisions, with tcount 4.743 > ttable 1.979, while the significance is 0.000 <0.05. (3) there is an effect of discounted prices and free shipping promos together on purchasing decisions, with a value of Fcount 59.605 > Ftable 3.07, while the significance is 0.000 < 0.05, and R Square is 44.8%. Keyword: Discounted Prices, Free Postage Promos, Purchasing Decisions
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory L Education > LB Theory and practice of education L Education > LB Theory and practice of education > LB1603 Secondary Education. High schools |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Education |
| Depositing User: | Ms Winarsih IKIP PGRI Bojonegoro |
| Date Deposited: | 24 Aug 2022 07:46 |
| Last Modified: | 24 Aug 2022 07:46 |
| URI: | http://repository.ikippgribojonegoro.ac.id/id/eprint/2018 |
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