INOVASI DIGITAL MARKETING DAN BRANDING USAHA TAHU DI RELAWAN SETIA DESA SUKOSEWU KECAMATAN SUKOSEWU KABUPATEN BOJONEGORO

Hanifah, Nour INOVASI DIGITAL MARKETING DAN BRANDING USAHA TAHU DI RELAWAN SETIA DESA SUKOSEWU KECAMATAN SUKOSEWU KABUPATEN BOJONEGORO. EDUTAMA. ISSN 2548-281X (Unpublished)

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Abstract

The tofu business is volunteered by loyal volunteers from Sukosewu village, the only one from SMEs in Sukosewu village, however, this tofu business is still traditional in terms of marketing, so by doing this digital marketing and branding innovation, it is hoped that it will increase the number of consumers and be able to expand the market because the products managed have more capacity. greater than demand, linking Mr. sumarno's tofu business to home industries and small industries. In the tofu industry, I feel that Mr. Sumarno's tofu business has theoretical benefits so that it can become a reference for businessmen who produce quality products that are in accordance with market demand and market tastes. This study aims to describe digital marketing innovation and tofu business branding in loyal volunteers of Sukosewu Village, Sukosewu District, Bojonegoro Regency. This research is a qualitative research using a qualitative descriptive approach. Collecting data using observation, interviews, documentation and data analysis techniques using data presentation and conclusions. As for the results of research by doing branding through branding, packaging, and content, it can identify identity and make it easier to promote in SMEs, know loyal volunteers and the results of digital marketing through Facebook and YouTube do not fully increase the number of consumers because it takes quite a long time but at least it can develop innovation. This is because so that SMEs know that the loyal volunteers of Sekosuwu Village, Sukosewu District, Bojonegoro Regency can continue to exist in the business world and can maintain their business. Keyword: Innovation, Digital Marketing, Branding

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