PENGARUH MEDIA SOSIAL TERHADAP PENINGKATAN VOLUME PENJUALAN HASIL INDUSTRI RUMAHAN INDRY KITCHEN

Abror, Tuhfatul (2022) PENGARUH MEDIA SOSIAL TERHADAP PENINGKATAN VOLUME PENJUALAN HASIL INDUSTRI RUMAHAN INDRY KITCHEN. EDUTAMA. ISSN 2548-281X (Unpublished)

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Abstract

This study aims to determine the effect of social media on sales volume. This type of research is a quantitative approach. Where this approach is used to examine data in the form of numbers that have been processed and analyzed in the form of statistical analysis, and the data is processed through the SPSS application. Data collection uses 2 ways, namely questionnaires and documentation. The population of this research is the consumers of the dry kitchen, totaling 73 respondents. The analysis used is simple linear regression analysis. The results of the study show that, there is an influence of social media on increasing the sales volume of the indry kitchen home industry. This is based on the hypothesis testing in this study can produce a hypothesis test which shows a significant value of 0.00 then the value is <0.05. which H1 is accepted. Keyword : Social Media, Sales Volume

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