PEMANFAATAN DIGITAL MARKETING BAGI USAHA MIKRO KECIL DAN MENENGAH ( UMKM ) KERAJINAN AKAR TUNGGAK DI DESA GENENG KECAMATAN MARGOMULYO BOJONEGORO

ZULFIQI, MUHAMMAD (2023) PEMANFAATAN DIGITAL MARKETING BAGI USAHA MIKRO KECIL DAN MENENGAH ( UMKM ) KERAJINAN AKAR TUNGGAK DI DESA GENENG KECAMATAN MARGOMULYO BOJONEGORO. Diploma thesis, IKIP PGRI BOJONEGORO.

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Abstract

ABSTRACT Zufiqi, Muhammad. 2023. Utilization of Digital Marketing for Micro, Small and Structural Enterprises (MSMEs) with Taproots in Geneng Village, Margomulyo District, Bojonegoro Thesis, Economic Education Study Program, IKIP PGRI Bojonegoro, Advisor (I) Dr. Taufik Hidayat, S. Pd, M.Pd., (II) Dr. Ahmad Kholiqul Amin, S.Pd., M.Pd. Keywords: Digital Marketing One of the economic strengths that has been supporting the Indonesian economy and regional economic strength is the presence of micro, small and medium enterprises (MSMEs). At a time when the world economy and the Indonesian economy were experiencing a recession, MSME players were not in the least negatively affected by the economic recession, in fact most MSME actors were still able to develop their businesses to support the country's economy. This research is a qualitative descriptive study using documentation and observation studies. Data collection was carried out using interview techniques, observation and documentation. To maintain the validity of the data, data triangulation activities were carried out. Data analysis activities start from collecting raw data, displaying data, reducing data, and ending with data verification and conclusions. Based on the results of the study, it was shown that the impact of using digital marketing for taproot crafts in Geneng Village, Margomulyo District, had a very good and positive impact because digital marketing also facilitated communication between sellers and buyers.

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