PENGARUH FITUR PAY LATER DALAM APLIKASI SHOPEE TERHADAP PERILAKU IMPULSE BUYING (Studi Kasus Mahasiswa Prodi Pendidikan Ekonomi IKIP PGRI Bojonegoro)

KURNIAWAN, AGUS (2023) PENGARUH FITUR PAY LATER DALAM APLIKASI SHOPEE TERHADAP PERILAKU IMPULSE BUYING (Studi Kasus Mahasiswa Prodi Pendidikan Ekonomi IKIP PGRI Bojonegoro). Other thesis, IKIP PGRI BOJONEGORO.

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Abstract

Kurniawan, A., K. 2023. Pengaruh Pengaruh Fitur Pay Later Dalam Aplikasi Shopee Terhadap Perilaku Impulse Buying (Studi Kasus Mahasiswa Prodi Pendidikan Ekonomi IKIP PGRI Bojonegoro)Pembimbing (I) Ayis Crusma Fradani. S.Pd.,M.Pd., (II) Ari Indriani. S.Pd.,M.Pd. This growing online shopping phenomenon makes it easy for consumers to shop. Where are the students of IKIP PGRI Bojonegoro, especially the Economic Education Study Program, who follow many of today's fashion trends. This Shopee application provides several new features, one of which is the convenience of payment methods. This Shopee application has a Paylater feature or often called Shopee Paylater. The Shopee Paylater payment method means that when goods arrive, they can pay or be paid in installments. Paylater itself is an online installment payment system that adopts a credit system without a credit card. Paylater transactions can be used for various transactions such as shopping, booking airplane tickets, and lodging online. The purpose of this research is to find out how much influence the Paylater feature in the Shopee application has on Impulse Buying decisions, Case Study of Students of the Economics Education Study Program IKIP PGRI Bojonogoro. The object of this study were students of the Economist Education Study Program, IKIP PGRI Bojonegoro, this type of research was a quantitative method. Data collection techniques using questionnaires and questionnaires. From previous research, it was found that the ease of using paylater technology has an influence on the impulsive buying behavior of e-commerce users in Indonesia. It was concluded that the ease of using paylater technology by e-commerce users in Indonesia is very good so that paylater users tend to make impulse purchases when shopping. This study shows that the results of the hypothesis Ha are rejected and H0 is accepted, meaning that there is no relationship between the effect of using the Shopee Paylater feature on impulse buying behavior of students of the Economist Education Study Program IKIP PGRI Bojonegoro and the level of influence. The results showed that the t-count of the Shope paylatter (X) variable was 12,952 with a significance of 0.000. Meanwhile, the t-table value at α = 0.05 is 0.453. This shows that t-count > t-table (4,084 > 1.984) and a sig value of 0.000 <0.05, then H0 is rejected.

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