PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI MANFAAT TERHADAP KEPUTUSAN KONSUMEN DALAM MENGGUNAKAN SHOPEEPAY

PAKPAHAN, MARTHA (2023) PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI MANFAAT TERHADAP KEPUTUSAN KONSUMEN DALAM MENGGUNAKAN SHOPEEPAY. Other thesis, IKIP PGRI BOJONEGORO.

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Abstract

Martha, P. (2023). The Effect of Perceived Convenience and Perceived Benefits on Consumer Decisions on Consumer Decisions in Using Shopeepay. Economic Education Study Program, Faculty of Social Sciences Education, IKIP PGRI Bojonegoro, Advisor (I) Ali Mujahidin, S. Pd, M.M, (II) Dwi Erna Novianti, S.Pd, M.Pd . Keywords:Perceived Convenience, Perceived Benefits, Consumer Decisions in Using Sopeepay. This study aims to determine (1) the effect of perceived convenience on consumer decisions in using ShopeePay, (2) the effect of perceived benefits on consumer decisions in using ShopeePay, (3) the effect of perceived convenience and perceived benefits on consumer decisions in using ShopeePay.This study uses a quantitative method by testing the hypothesis. The population in this study were economics students level I-IV IKIP PGRI Bojonegoro with a total of 233 students. The sampling technique in this study used the Cluster random sampling technique, using the Slovin formula to obtain a total of 70 students. Data collection procedures use questionnaires or questionnaires and documentation. The data analysis technique in this study used multiple linear regression.The results of the study show that: (1) there is a positive influence between perceived convenience on consumer decisions in using ShopeePay, the results obtained from tcount perceived convenience are 3.656, while the ttable value is 1.993. (2) There is a positive and significant influence between perceived benefits and consumer decisions by obtaining a calculated t value of perceived benefits, namely 6.268, while a t table value of 1.993. (3) There is a positive and significant influence between perceptions of convenience and perceived benefits simultaneously or jointly on consumer decisions in using ShopeePay in economics students I-IV IKIP PGRI Bojonegoro indicated by an F table value of 20.117, while an F count of 3.12 . The effect of perceived convenience and perceived benefits on consumer decisions in using ShopeePay is obtained from the calculation of R2 (Square) of 35.8%, while the rest (100% - 35.8% = 64.2%) is influenced by other variables such as perceived risk, perceived beliefs and variables that cannot be explained in this study. Keywords:Perceived Convenience, Perceived Benefits, Consumer Decisions in Using Sopeepay.

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