Pramesi, Aulia Anjar (2017) ANALISIS KONFORMITAS DENGAN PERILAKU KONSUMTIF MEMBELI PRODUK FASHION PADA MAHASISWI PRODI PENDIDIKAN EKONOMI IKIP PGRI BOJONEGORO TAHUN AKADEMIK 2016/2017. Jurnal Pendidikan Edutama, - (-). -. ISSN P-ISSN: 2339-2258 E-ISSN: 2548-821X (Submitted)
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Abstract
Abstract This study aims to determine how the relevance and the impact of the conformity with consumptive behavior of buying fashion products to female students Prodi Economic Education IKIP PGRI Bojonegoro. This study uses a qualitative approach, Data collection techniques in this study are observation, interviews, and documentation. The results of this study indicate that conformity can affect a person behaving consumpively in buying fashion products. other factor of student behavior consumptive is influence from family, influence of sales promotion, try more than two product and follow-up friend. Keyword : Conformity, Consumptive Behavior, College Student
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HC Economic History and Conditions L Education > LB Theory and practice of education L Education > LB Theory and practice of education > LB1603 Secondary Education. High schools |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Education |
| Depositing User: | Ms Winarsih IKIP PGRI Bojonegoro |
| Date Deposited: | 16 Oct 2020 08:21 |
| Last Modified: | 16 Oct 2020 08:21 |
| URI: | http://repository.ikippgribojonegoro.ac.id/id/eprint/705 |
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