Saroh, Siti Miyas (2022) PENGARUH APLIKASI SHOPEE TERHADAP KEPUTUSAN PEMBELIAN MASKER WAJAH DI TOKO FEPSHOP DIMASA PANDEMI COVID-19. EDUTAMA. ISSN 2548-281X (Submitted)
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Abstract
There has been a change in consumer purchasing decisions from the Fepshop store that has switched to shopee purchases since the covid-19 pandemic. Since the pandemic, the Fepshop offline store has been quiet while the online shopee shop selling masks at Fepshop is busy going to shopee because the pandemic has made the offline shop quiet. So this study aims to determine whether or not there is a significant positive effect of the Shopee application on the decision to purchase face masks at the Fepshop store during the COVID-19 pandemic. This study uses a quantitative approach. The data analysis techniques used are validity and reliability tests, classical assumption test with normality test, coefficient and regression analysis with coefficient of determination (R2) and simple linear regression, and the hypothesis test used is t test. The results of this study indicate that there is a significant positive effect of the shopee application on the decision to purchase face masks at the Fepshop store during the covid-19 pandemic. Keywords: Shopee Application, Purchase Decision.
Item Type: | Article |
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Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor L Education > L Education (General) |
Divisions: | Faculty of Law, Arts and Social Sciences > School of Education |
Depositing User: | Ms Winarsih IKIP PGRI Bojonegoro |
Date Deposited: | 10 Aug 2022 04:13 |
Last Modified: | 10 Aug 2022 04:13 |
URI: | http://repository.ikippgribojonegoro.ac.id/id/eprint/1958 |
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