Pengembangan Website E-Commerce untuk Meningkatkan Efektivitas Media Promosi dan Penjualan Online

Yuniana Cahyaningrum, S.Kom., M.Kom., YC (2024) Pengembangan Website E-Commerce untuk Meningkatkan Efektivitas Media Promosi dan Penjualan Online. INVENTOR: Jurnal Inovasi dan Tren Pendidikan Teknologi Informasi, 2 (1). pp. 29-35. ISSN 3026-3190

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Abstract

Effective website development and management can be the key to success in the era of online sales, in this case because e-commerce is increasingly developing rapidly. This research aims to describe how good use of e-commerce websites can increase the effectiveness of promotional media and strengthen online sales. This research will explain design that is easy to use or user friendly, responsive, social media integration, analytical data, and well-planned marketing strategies. This is the key to success in developing an e-commerce website, so that data security and data privacy have an important role in maintaining consumer trust. For business owners, the use of technology and appropriate marketing strategies can provide practical direction in website development to achieve maximum goals. One of the efforts made in building and managing an effective e-commerce website is by increasing product sales. The result of this research is the development of an e-commerce website with increased effectiveness of promotional media and online sales.

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