ANALISIS MOTIVASI MAHASISWA DALAM BELANJA ONLINE (STUDI KASUS PADA MAHASISWA PENDIDIKAN EKONOMI IKIP PGRI BOJONEGORO)

Khasanah, Uswatun (2021) ANALISIS MOTIVASI MAHASISWA DALAM BELANJA ONLINE (STUDI KASUS PADA MAHASISWA PENDIDIKAN EKONOMI IKIP PGRI BOJONEGORO). EDUTAMA, - (-). -. ISSN 2548-281X (Unpublished)

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Abstract

Online shopping is the activity of purchasing goods and services through the internet. Students and the internet in their use cannot be separated, student participation in the use of the internet causes students to take advantage of various facilities provided by the internet, especially in terms of shopping. This study aims to determine the motivation of students in online shopping for students of the Department of Economic Education, Faculty of Social Sciences, IKIP PGRI Bojonegoro. This study used a qualitative approach, the subject search was carried out by distributing questionnaires and obtained 33 students who filled out the questionnaires that had been distributed to Economic Education Students IKIP PGRI Bojonegoro to find students who behaved consumptively to find motivations that encourage students to often transact online shopping. Data collection techniques in this study were Questionnaires, Interviews, and Documentation. To maintain the validity of the data, a method triangulation activity was carried out. Based on the results of the study, it can be concluded that the motivation for consumptive behavior in online shopping transactions is for shopping adventures in order to find something new and interesting, the urge to find out what items to buy through social media and previous buyers, the urge to satisfy yourself with the ease that you get. When shopping at an online shop, the finding of shopping ideas is that you want to always know the latest items. Encouragement to continue to buy cheaper products, discounts, and get free shipping. Keywords: Motivation, Online shopping

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
L Education > LB Theory and practice of education
L Education > LB Theory and practice of education > LB1603 Secondary Education. High schools
Divisions: Faculty of Law, Arts and Social Sciences > School of Education
Depositing User: Ms Winarsih IKIP PGRI Bojonegoro
Date Deposited: 02 Sep 2021 02:58
Last Modified: 02 Sep 2021 02:58
URI: http://repository.ikippgribojonegoro.ac.id/id/eprint/1740

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